Shop Operator and founder, Body Shop 2.0

Kevin Rains is a FenderBender columnist and a veteran shop owner who also works as an industry consultant focused on helping collision businesses develop and improve their marketing efforts. His simple, effective marketing measures have allowed him to grow his own businesses—CARSTAR Center City in Cincinnati and CARSTAR West Chester in West Chester, Ohio—tenfold within the last decade. Kevin recently acquired a second shop, Precision Frame & Body in West Chester, Ohio, and runs Body Shop 2.0 (, a business-building website focused on marketing initiatives.